Adstrat : an advertising decision support system

Author(s)

Bibliographic Information

Adstrat : an advertising decision support system

by Hubert Gatignon & Raymond R. Burke

The Scientific Press, c1991

  • with 5 1/4 disk
  • with 3.5 disk

Available at  / 2 libraries

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Note

Includes bibliographical references

Details

  • NCID
    BA30089266
  • ISBN
    • 0894261800
    • 0894261819
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Sourth San Francisco
  • Pages/Volumes
    163 p.
  • Size
    24 cm
  • Attached Material
    1 computer disk
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