Marketing

Author(s)

• Berkowitz, Eric N.

Bibliographic Information

Marketing

Eric N. Berkowitz ... [et al.]

Irwin, 1995

2nd Canadian ed

Note

Includes bibliographical references (p. 727-744) and indexes

Details

• NCID: BA30132671
• ISBN:
  • 0256120889
• LCCN: 94077819
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Toronto ; Chicago
• Pages/Volumes: xxvi, 772 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing