Marketing

Author(s)

• Lamb, Charles W.
• Hair, Joseph F.
• McDaniel, Carl D.

Bibliographic Information

Marketing

Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel

South-Western Publishing, c1996

3rd ed

Note

Rev. ed. of: Principles of marketing, 1993

Includes bibliographical references and index

Details

• NCID: BA30227188
• ISBN:
  • 0538849487
• LCCN: 95002874
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati, Ohio
• Pages/Volumes: liii, 890 p.
• Size: 29 cm
• Attached Material: 1 computer laser optical disk
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Management