Business marketing management

著者

書誌事項

Business marketing management

Frank G. Bingham, Jr., Barney T. Raffield, III

South-Western College Pub., c1995

大学図書館所蔵 件 / 全5件

この図書・雑誌をさがす

注記

Rev. ed. of: Business to business marketing management, c1990

Includes bibliographical references and index

内容説明・目次

内容説明

This text takes a practical approach to business-to-business marketing. Topics covered include total quality management and technology, as well as case studies at the end of chapters and parts.

目次

  • Part I Introduction: 1. The Business Marketing Environment. Part 2 How Buyers Buy: 2. Fundamentals of the Purchasing and Materials Management Function
  • 3. Management of the Business Buying Function. Part 3 Identifying the Customer: 4. Business Marketing Research and Information Systems
  • 5. Market Segmentation, Positioning and Demand Projection. Part 4 Making and Moving the Goods: 6. Product Development, Management, and Strategy
  • 7. Business Price Planning and Strategy
  • 8. Business Marketing Channel Participants
  • 9. Business Physical Distribution Management and Strategy. Part 5 Promoting and Selling the Goods: 10. The Personal Selling Function in Business Marketing Strategy
  • 11. Business Sales Management
  • 12. Advertising and Sales Promotion Strategy in Business Markets. Part 6 Trend in Business-to-Business Marketing
  • 13. Marketing of Business Services
  • 14. International Business Marketing
  • 15. Ethical Considerations in Business-to-Business Marketing. Part 7 Comprehensive Cases.

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