Consumer behavior

著者

• Berkman, Harold W.
• Lindquist, Jay D.
• Sirgy, M. Joseph

書誌事項

Consumer behavior

Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy

NTC Pub. Group, c1997

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making.

目次

Section I: The Consumer in the Marketplace Section II: The Consumer as Decision Maker Section III: Psychological Influences on Consumer Decision Making Section IV: Sociological Influences on Consumer Decision Making Section V: The Consumer in Society

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA30369003
• ISBN:
  • 0844236748
• LCCN: 96045180
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xxv, 626 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.32
  • DC21 : 658.8/342
• 件名:
  • LCSH : Consumer behavior