Bibliographic Information

Introduction to mass communications

Warren K. Agee, Phillip H. Ault, Edwin Emery

Longman, c1997

12th ed

Available at  / 9 libraries

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Note

Includes bibliographical references (p. 525-561) and index

Description and Table of Contents

Description

This text jointly explores traditional mass media and the uncertainelectronic realm of cyberspace, including coverage of the 1996Telecommunications Reform Act, the role of the Internet, using onlineservices, globalization, and a discussion of sex and violence in the media.

Table of Contents

I. THE MEDIA'S CRUCIAL ROLE. 1. Global Reach Of The Media. 2. The Media's Social Impact. 3. Historic Press Freedoms. 4. Audience Research: Concepts And Applications. II. THE PRINT MEDIA. 5. Newspapers. 6. Magazines. 7. Book Publishing. III. RADIO AND POPULAR MUSIC. 8. Radio. 9. Popular Music. IV. THE VISUAL ELECTRONIC AND FILM MEDIA. 10. Television. 11. Cable Television. 12. Video. 13. Photographic And Graphic Communications. 14. The Film. V. THE PERSUASIVE PROFESSIONS. 15. Advertising. 16. Public Relations. VI. COMMUNICATIONS WORLDWIDE. 17. International Mass Communications.

by "Nielsen BookData"

Details

  • NCID
    BA30369444
  • ISBN
    • 0673980820
  • LCCN
    96011530
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xviii, 574 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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