Business research : a practical guide for undergraduate and postgraduate students
Author(s)
Bibliographic Information
Business research : a practical guide for undergraduate and postgraduate students
Macmillan, 1997
- : hbk
- : pbk
Available at 9 libraries
Note
Includes bibliographical references and index
Description and Table of Contents
Description
Business Research is a practical guide for students at all levels who undertake a project in business, management or related areas. It explains and describes the different aspects and stages of conducting business research simply and clearly, and in a logical sequence. It can be used as a course text or for private study and will be relevant to a wide range of business research activity.
Table of Contents
Understanding Research - Dealing with Practical Issues - Dealing with Conceptual Issues - Searching the Literature - Determining the Research Design - Collecting Original Data - Analysing Quantitative Data - Analysing Qualitative Data - Writing up the Project - Trouble Shooting - Appendices
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