Selling the sea : an inside look at the cruise industry
著者
書誌事項
Selling the sea : an inside look at the cruise industry
Wiley, c1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Written by the man who helped make Carnival Cruise Lines the largest cruise line company in the world and a travel and tourism expert, this book is the guide to marketing in the cruise industry. It takes the reader through the basics of the cruise line industry, ship operations, and on--shore business operations----while continually sharing the business secrets of one of the leading figures in the travel industry.
目次
Casting Off. Coming About. Life on the Ocean Wave. Home on the Rolling Deep. Getting Underway. Your Cruise Line GPS. Now Hear This. Pieces of Eight. Booking Passage. Bob & Andy's Vacation Store. Glossary of Cruising and Vacation Terms. Index.
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