Public relations
著者
書誌事項
Public relations
（The M. & E. handbook series）
Pitman Pub., 1992
4th ed
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内容説明・目次
内容説明
Public relations is considered to be a key component of any successful business strategy course. This edition of Frank Jefkins' M & E Handbook provides those starting careers in the industry and those taking professional course with a guide to public relations practice. It includes LCCI and CAM syllabi and past examination papers; new examples and case studies; a new glossary; post-1992 focus; and more material on sponsoring, TV and radio after the Broadcasting Act 1990, new IPR and PRCA codes. It is recommended by LCCI and the CAM foundation as well as for students taking CIM courses.
目次
- History of public relations
- public relations defined and distinguished
- public relations departments
- public relations consultants
- planning public relations campaigns
- public relations objectives
- publics
- the news media
- press relations
- created private media
- budgeting
- evaluating results
- ethics of public relations
- management-employee relations
- exhibitions and conferences
- photography
- printing processes
- sponsorships
- export PR
- marketing research
- public relations in developing countries
- special uses of public relations - parliamentary liaison
- crisis management
- financial PR. Appendices: exam technique
- CAM syllabus
- past exam paper
- LCCI syllabus
- past exam paper.
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