Green marketing in a unified Europe

著者

• Mintu-Wimsatt, Alma T.
• Lozada, Héctor R.

書誌事項

Green marketing in a unified Europe

Alma Mintu-Wimsatt, Héctor R. Lozada, editors

International Business Press, c1996

統一タイトル

Journal of Euro-marketing

注記

Also published as: Journal of Euromarketing ; v. 5, no. 3, 1996

Includes bibliographical references and index

内容説明・目次

内容説明

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost.Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing's repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of: European green marketing strategies the practice of sustainable development in Europe eco-friendly companies and their practices consumer green environmentalism European public policy and the green environmentThese chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance.Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the "green" bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.

目次

Contents Preface Introduction How Corporate Executives Perceive Environmental Issues: Comparing Hungarian and Global Companies What's in a Label? Environmental Issues in Product Packaging Forty Shades of Green: A Classification of Green Consumerism in Northern Ireland Sustainable Development and International Business: A Holistic Perspective Index Reference Notes Included

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詳細情報

• NII書誌ID(NCID): BA30509270
• ISBN:
  • 1560248297
• LCCN: 96027827
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 80 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5413
  • DC20 : 658.8
• 件名:
  • LCSH : Green marketing -- Europe