Relentless : the Japanese way of marketing

Author(s)

• Johansson, Johny K.
• 野中, 郁次郎 ノナカ, イクジロウ

Bibliographic Information

Relentless : the Japanese way of marketing

Johny K. Johansson and Ikujiro Nonaka

Butterworth-Heinemann , HarperBusiness, c1996

Note

Bibliography: p. 181-185

Includes index

Details

• NCID: BA30527421
• ISBN:
  • 0750632089
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford,New York
• Pages/Volumes: xix, 198 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.J3
• Subject Headings:
  • LCSH : Marketing -- Japan
  • LCSH : Export marketing -- Japan