Media use as social action : a European approach to audience studies
著者
書誌事項
Media use as social action : a European approach to audience studies
（Acamedia research monograph, 15）
John Libbey, c1996
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注記
Bibliography: p.179-197
内容説明・目次
内容説明
This study presents a research perspective which conceives of "media use" as "social action" in a comprehensive manner. It contributes not only to a critical discussion of the MASA approach, but should help to reopen and renew debate concerned with how audiences make use of media.
目次
- Social action perspectives in mass communication research - an introduction
- media use as social action - a theoretical perspective
- methodological considerations in studying media use
- information needs - problems, interests and consumption
- heavy viewing as social action
- nonviewers in the Netherlands
- television viewing as social activity
- watching foreign TV channels
- viewership of information-oriented programmes
- issue involvement and attending to TV news
- women's use of TV news
- recalling TV news reports
- information needs of the elderly.
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