Understanding the consumer : a psychological approach
著者
書誌事項
Understanding the consumer : a psychological approach
Macmillan Business, 1997
- : hc
- : pbk
大学図書館所蔵 全48件
注記
Includes bibliographical references (p. 302-322) and indexes
内容説明・目次
- 巻冊次
-
: hc ISBN 9780333660621
内容説明
This is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas - such as personality patterns and lifestyle effects on shopping behaviour. The book is student-friendly and avoids jargon. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.
目次
List of Figures - List of Tables - Preface - Acknowledgements - PART 1: THE CONSUMER IN CONTEXT - People as Consumers - Market Segmentation - New Products and Innovations - PART 2: THE INDIVIDUAL PERSPECTIVE - Perception - Personality - Learning - Motivation - PART 3: THE SOCIAL PERSPECTIVE - Family Influences - Social and Developmental Influences - The Influence of Small Groups - The Influence of Social Class - Cultural Influences - Attitudes - PART 4: CONSUMER DECISION MAKING - Communication and Persuasion - Approaching a Decision - The Decision and Its Consequences - The Organization as Purchaser - PART 5: CONSUMERISM - Consumer Awareness - The Future Consumer
- 巻冊次
-
: pbk ISBN 9780333660638
内容説明
Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.
目次
- List of Figures.- List of Tables.- Preface.- Acknowledgements.- PART 1: THE CONSUMER IN CONTEXT People as Consumers
- Market Segmentation
- New Products and Innovations.- PART 2: THE INDIVIDUAL PERSPECTIVE Perception
- Personality
- Learning
- Motivation.- PART 3: THE SOCIAL PERSPECTIVE Family Influences
- Social and Developmental Influences
- The Influence of Small Groups
- The Influence of Social Class
- Cultural Influences
- Attitudes.-PART 4: CONSUMER DECISION MAKING Communication and Persuasion
- Approaching a Decision
- The Decision and Its Consequences
- The Organization as Purchaser.- PART 5: CONSUMERISM Consumer Awareness
- The Future Consumer.
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