A practical guide to behavioral research : tools and techniques
著者
書誌事項
A practical guide to behavioral research : tools and techniques
Oxford University Press, 1997
4th ed
- : pbk
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注記
Includes bibliographical references and indexes
内容説明・目次
- 巻冊次
-
ISBN 9780195104189
内容説明
In this fourth revision of their college textbook providing a practical guide to behavioural research, Barbara and Robert Sommer maintain the fundamental approach of the previous editions - students are encouraged to learn by using statistical techniques rather than just reading about them, in a hands-on, multimethod, interdisciplinary fashion. This edition expands the coverage of case studies and provides a new chapter describing the research opportunities provided by the Internet, as well as new material on the use of computers in running research studies and in data analysis.
目次
- I: Introduction to research
- multimethod approach
- ethics in behavioral research
- library search. II: observation methods
- observation
- mapping and trace measures. III: designing experiments
- experimentation
- simulation. IV: survey design
- interview
- questionnaire
- attitude and rating scales. V: other useful research procedures and materials analysis
- content analysis
- personal documents and archival measures
- case study
- using the Internet
- equipment
- standardized tests and inventories. VI: sampling, statistics, and reports
- sampling
- descriptive statistics
- inferential statistics
- writing and reviewing a research report
- after the report
- concluding notes.
- 巻冊次
-
: pbk ISBN 9780195104196
内容説明
In this fourth revision of their college textbook providing a practical guide to behavioural research, Barbara and Robert Sommer maintain the fundamental approach of the previous editions - students are encouraged to learn by using statistical techniques rather than just reading about them, in a hands-on, multimethod, interdisciplinary fashion. This edition expands the coverage of case studies and provides a new chapter describing the research opportunities provided by the Internet, as well as new material on the use of computers in running research studies and in data analysis.
目次
- I: Introduction to research
- multimethod approach
- ethics in behavioral research
- library search. II: observation methods
- observation
- mapping and trace measures. III: designing experiments
- experimentation
- simulation. IV: survey design
- interview
- questionnaire
- attitude and rating scales. V: other useful research procedures and materials analysis
- content analysis
- personal documents and archival measures
- case study
- using the Internet
- equipment
- standardized tests and inventories. VI: sampling, statistics, and reports
- sampling
- descriptive statistics
- inferential statistics
- writing and reviewing a research report
- after the report
- concluding notes.
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