Corporate strategy : resources and the scope of the firm
著者
書誌事項
Corporate strategy : resources and the scope of the firm
Irwin, c1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
目次
- Introduction to corporate-level strategy
- resources and rents
- scale and scope within an industry
- diversification - expansion into additional product markets
- managing diversified corporations
- transaction costs analysis and agency theory
- governance of the firm.
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