Corporate strategy : resources and the scope of the firm
Author(s)
Bibliographic Information
Corporate strategy : resources and the scope of the firm
Irwin, c1997
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.
Table of Contents
- Introduction to corporate-level strategy
- resources and rents
- scale and scope within an industry
- diversification - expansion into additional product markets
- managing diversified corporations
- transaction costs analysis and agency theory
- governance of the firm.
by "Nielsen BookData"
