Fund-raising cost effectiveness : a self-assessment workbook

書誌事項

Fund-raising cost effectiveness : a self-assessment workbook

James M. Greenfield

(The NSFRE/Wiley fund development series)

Wiley, c1996

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注記

Includes bibliographical references (p. 323-327) and index

内容説明・目次

内容説明

With increasingly tighter budgets, decreased government support and increased competition between non-profits and ever-growing needs for more services, development departments are under intense pressure to perform better each year. This workbook helps fund-raising professionals ensure that their department and campaigns are as efficient and cost-effective as possible. This comprehensive step-by-step guide to evaluating the fund development process explains the basic techniques and practical tools for carrying out a fund-raising performance evaluation and explains how to improve the effectiveness and efficiency of the development department.

目次

  • Partial table of contents:
  • PREPARATION FOR SOLICITATION ACTIVITY
  • Preparing the Annual Business Plan and the Budget
  • Developing a Nine-Point Performance Index
  • ANNUAL GIVING SOLICITATION PROGRAMS
  • Direct Mail: Acquisition and Renewal
  • Membership Organizations
  • Donor Clubs
  • Support Group Organizations
  • Telephone Solicitation
  • Activities, Benefits, and Special Events
  • Annual Giving Summary Evaluations
  • SOLICITATION PROGRAMS FOR GIFTS OF SIZE
  • Corporate Solicitations
  • Foundation Solicitations
  • Special Project Campaigns
  • Capital Campaigns
  • Planned Giving and Estate Planning
  • SUMMARY PERFORMANCE ANALYSIS TECHNIQUES
  • Forecasting Reliable Results
  • Setting Performance Standards
  • Public Reporting and Future Challenges
  • Endnotes
  • Appendices
  • Suggested References
  • Index.

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詳細情報

  • NII書誌ID(NCID)
    BA30755506
  • ISBN
    • 0471109169
  • LCCN
    95042250
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York
  • ページ数/冊数
    xxxviii, 333 p.
  • 大きさ
    25 cm.
  • 付属資料
    1 computer disk (3 1/2 in.)
  • 分類
  • 件名
  • 親書誌ID
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