Fund-raising cost effectiveness : a self-assessment workbook
著者
書誌事項
Fund-raising cost effectiveness : a self-assessment workbook
（The NSFRE/Wiley fund development series）
Wiley, c1996
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注記
Includes bibliographical references (p. 323-327) and index
内容説明・目次
内容説明
With increasingly tighter budgets, decreased government support and increased competition between non-profits and ever-growing needs for more services, development departments are under intense pressure to perform better each year. This workbook helps fund-raising professionals ensure that their department and campaigns are as efficient and cost-effective as possible. This comprehensive step-by-step guide to evaluating the fund development process explains the basic techniques and practical tools for carrying out a fund-raising performance evaluation and explains how to improve the effectiveness and efficiency of the development department.
目次
- Partial table of contents:
- PREPARATION FOR SOLICITATION ACTIVITY
- Preparing the Annual Business Plan and the Budget
- Developing a Nine-Point Performance Index
- ANNUAL GIVING SOLICITATION PROGRAMS
- Direct Mail: Acquisition and Renewal
- Membership Organizations
- Donor Clubs
- Support Group Organizations
- Telephone Solicitation
- Activities, Benefits, and Special Events
- Annual Giving Summary Evaluations
- SOLICITATION PROGRAMS FOR GIFTS OF SIZE
- Corporate Solicitations
- Foundation Solicitations
- Special Project Campaigns
- Capital Campaigns
- Planned Giving and Estate Planning
- SUMMARY PERFORMANCE ANALYSIS TECHNIQUES
- Forecasting Reliable Results
- Setting Performance Standards
- Public Reporting and Future Challenges
- Endnotes
- Appendices
- Suggested References
- Index.
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