Masterminding the store : advertising, sales promotion and the new marketing reality

Author(s)

    • Ziccardi, Donald
    • Moin, David

Bibliographic Information

Masterminding the store : advertising, sales promotion and the new marketing reality

Donald Ziccardi with David Moin

(National retail federation series)

J. Wiley, c1997

Other Title

Master minding the store : advertising, sales promotion and the new marketing reality

Available at  / 12 libraries

Search this Book/Journal

Note

Includes bibliographical references (p. 301-302) and index

Related Books: 1-1 of 1

Details

Page Top