Masterminding the store : advertising, sales promotion and the new marketing reality

Author(s)

• Ziccardi, Donald
• Moin, David

Bibliographic Information

Masterminding the store : advertising, sales promotion and the new marketing reality

Donald Ziccardi with David Moin

（National retail federation series）

J. Wiley, c1997

Other Title

Master minding the store : advertising, sales promotion and the new marketing reality

Note

Includes bibliographical references (p. 301-302) and index

• NCID: BA30908786
• ISBN:
  • 0471139106
• LCCN: 96030258
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxii, 310 p.
• Size: 24 cm
• Classification:
  • LCC : HF5429
  • DC20 : 658.8/7
• Subject Headings:
  • LCSH : Retail trade -- Marketing
  • LCSH : Advertising
  • LCSH : Sales promotion
• Parent Bibliography ID:
  • BA25945036