Television news and the elderly : broadcast managers' attitudes toward older adults
Author(s)
Bibliographic Information
Television news and the elderly : broadcast managers' attitudes toward older adults
(Garland studies on the elderly in America / edited by Stuart Bruchey)
Garland Pub., c1997
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Note
Includes bibliographical references (p. 95-113) and index
Description and Table of Contents
Description
This concise survey investigates the television general managers' and news directors' attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer's status as a viewing audience of the news and how they are presented in the news.
by "Nielsen BookData"