Real estate in corporate strategy
著者
書誌事項
Real estate in corporate strategy
（Macmillan building and surveying series）
Macmillan, 1997
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注記
Includes bibliography (p. 290-297) and index
内容説明・目次
内容説明
Introduces business managers and real estate managers to the changing role of real estate in corporate business. The aim is point up the importance of real estate, not in isolation but as an integral part of corporate strategy. The book shows how new technologies are affecting the ways that businesses look upon their real estate needs and make provision for them. Specific features, such as tenures and the problems of obsolescence are addressed. Practical help is provided to assist managers in developing, presenting and implementing corporate strategy incorporating real estate. There are seven case studies that illustrate contemporary practice.
目次
PART 1: INTRODUCTION.- The Importance of Real Estate Is Real Estate Supporting Profitability?.- PART 2: STRATEGIC OVERVIEW.- Real Estate in Existing Corporate Strategy.- Corporate Strategy Incorporating Real Estate.- New Technologies Changing Real Estate Provision.- Real Estate and Corporate Finance.- PART 3: REAL ESTATE OWNERSHIP CHOICES.- Own or Rent? Building Obsolescence.- PART 4: DEVELOPMENT AND IMPLEMENTATION.- Strategy Presentation and Implementation Management.- Information Managing Real Estate.- PART 5: IMPLEMENTATION IN PRACTICE.- The Front Runners IBM UK Ltd BT plc Marks & Spencer plc J Sainsbury plc.- The Boots Company plc.- The Conrad Ritblat.- Group plc Z.- Yen Ltd.- PART 6: CONCLUSION.- The Steps Ahead Appendices.- Real Estate in Annual Reports.- Valuation Fiscal Allowances.- Bibliography.- Index.
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