Healthcare market research : tools and techniques for analyzing and understanding today's healthcare environment
著者
書誌事項
Healthcare market research : tools and techniques for analyzing and understanding today's healthcare environment
Irwin, c1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the "new" healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century.
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