Healthcare market research : tools and techniques for analyzing and understanding today's healthcare environment

Author(s)

• Berkowitz, Eric N.
• Pol, Louis G.
• Thomas, Richard K.

Bibliographic Information

Healthcare market research : tools and techniques for analyzing and understanding today's healthcare environment

Eric N. Berkowitz, Louis G. Pol, Richard K. Thomas

Irwin, c1997

Note

Includes bibliographical references and index

Details

• NCID: BA31276076
• ISBN:
  • 1557386420
• LCCN: 96038962
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Burr Ridge, IL]
• Pages/Volumes: xii, 276 p.
• Size: 24 cm
• Classification:
  • LCC : RA410.56
  • DC20 : 362.1/068/8
• Subject Headings:
  • LCSH : Medical care -- Marketing
  • LCSH : Marketing research