Leading corporate transformation : a blueprint for business renewal
著者
書誌事項
Leading corporate transformation : a blueprint for business renewal
（The Jossey-Bass business & management series）
Jossey-Bass, c1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
The definitive guide to successful corporate transformation
?The framework Bob Miles illustrates in his new book has been the key tool Symantec has used to start the shift from being a technology-driven to a customer-driven company. Business leaders facing a variety of corporate transformation challenges will benefit from this important executive briefing.? -- Gordon E. Eubanks, Jr., chief executive officer, Symantec Corporation
The distillation of a stellar twenty-year career, Leading Corporate Transformation is consultant Robert Miles's reply to executives who want to be able to rise to the most pervasive challenge facing them today: how to achieve fundamental transformation without exposing the organization to unacceptable risk. Here, in the form of an executive briefing, are the expert guidance and tools you need to meet a variety of corporate transformation challenges, whether you are trying to reposition a successful company, revitalize a failing one, merge different businesses and cultures, or manage a leadership succession process. These insights are relevant not only for senior executives, but also for managers at all levels of an organization undergoing fundamental transformation. If you are a leader who must effect organizational change, you will want to keep this book close at hand.
目次
Corporate Transformation: An Executive Briefing.
THE CORPORATE TRANSFORMATION FRAMEWORK.
Generating Energy for Transformation.
Developing a Vision for the future.
Aligning the Organization and Culture.
Orchestrating the Transformation.
PROFILES IN CORPORATE TRANSFORMATION.
Type I Transformation: Repositioning America's Most admired Utility.
Type II Transformation: Revitalizing a High Tech Legend.
Type III Transformation: Merging Businesses and Cultures.
Type IV Transformation: Managing Executive Leadership Succession.
Appendix: The Strategic Visioning Process.
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