Research methods for business students
著者
書誌事項
Research methods for business students
Pitman Publishing, 1997
- : pbk
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注記
Includes index
内容説明・目次
内容説明
This new textbook provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making best use of information technology where appropriate. Using real-life case studies and student activities, it gives an insight into the realities of undertaking business research whilst guiding them through the process, which the students could use for their dissertation or any major project.
目次
1.Introduction 2.Formulating and clarifying the research topic 3.Critically reviewing the literature 4.Deciding on the approach and choosing a research strategy 5.Negotiating access and research ethics 6.Selecting samples 7.Using secondary data 8.Collecting primary data through observation 9.Collecting primary data through semi-structured and in-depth interviews 10.Collecting primary data using questionnaires 11.Analysing quantitative data 12.Analysing qualitative data 13.Writing up your project report
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