Relentless : the Japanese way of marketing

Author(s)

• Johansson, Johny K.
• 野中, 郁次郎 ノナカ, イクジロウ

Bibliographic Information

Relentless : the Japanese way of marketing

Johny K. Johansson and Ikujiro Nonaka

HarperBusiness, c1997

1st pbk. ed

• : pbk

Note

Includes bibliographical references (p. 181-185) and index

Details

• NCID: BA31411342
• ISBN:
  • 0887308600
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 198 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415.12.J3
• Subject Headings:
  • LCSH : Marketing -- Japan
  • LCSH : Export marketing -- Japan