The corporate brand

Author(s)

• Ind, Nicholas

Bibliographic Information

The corporate brand

Nicholas Ind

Macmillan Business, 1997

Note

Includes bibliographical references (p. 172-179) and index (p. 181-184)

Details

• NCID: BA3147830X
• ISBN:
  • 0333674723
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke, Hampshire
• Pages/Volumes: xi, 184 p.
• Size: 24 cm
• Classification:
  • LCC : HD69.B7
  • DC21 : 658.8/27
• Subject Headings:
  • LCSH : Corporate brand names