Marketing logistics

Author(s)

• Christopher, Martin
• Peck, Helen
• Chartered Institute of Marketing

Bibliographic Information

Marketing logistics

Martin Christopher ; with case study contributions by Helen Peck

（The Marketing series, Professional development）

Butterworth-Heinemann, 1997

Note

Includes index

"Published on behalf of the Chartered Institute of Marketing"

Details

• NCID: BA31507634
• ISBN:
  • 0750622091
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: viii, 162 p.
• Size: 24 cm
• Classification:
  • DC20 : 658.5
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA00527772