Inside political campaigns : theory and practice
著者
書誌事項
Inside political campaigns : theory and practice
（Praeger series in political communication）
Praeger, 1997
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注記
Includes bibliographical references (p. [225]-260) and index
内容説明・目次
内容説明
As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
目次
Series Foreword by Robert E. Denton, Jr.
Introduction by Dan Nimmo
The Evolution of Political Campaigning
Modern Political Communication Consulting
Understanding the Public Opinion Process in the United States
Understanding Political Leadership
Political Communication Effects
Political Communication Research Methods and Applications
Political Advertising
Legal and Ethical Considerations
References
Index
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