Successful management of new products

著者

• Gerlach, John Thomas
• Wainwright, Charles Anthony.

書誌事項

Successful management of new products

by John T. Gerlach and Charles Anthony Wainwright

Pitman, 1970

注記

Originally published, New York: Hastings House, 1968

bibliography: p.211-213

Includes index

詳細情報

• NII書誌ID(NCID): BA31530782
• ISBN:
  • 0273315463
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 221 p., fold plate
• 大きさ: 25 cm.
• 分類:
  • LCC : HF5415.15
  • DC18 : 658.5/75
• 件名:
  • PRECIS : New products. Product innovation
  • LCSH : New products
  • LCSH : Product management