Promotional strategy

Author(s)

• Engel, James F.
• Wales, Hugh G.
• Warshaw, Martin R.

Bibliographic Information

Promotional strategy

[by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw

R. D. Irwin, 1971

Rev. ed

Note

Includes bibliographical references

Details

• NCID: BA31549667
• LCCN: 71135762
• Country Code: us
• Title Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiv, 651 p
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/2
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising