Product management : product life cycles and competitive marketing strategy

Author(s)

• Wasson, Chester R.

Bibliographic Information

Product management : product life cycles and competitive marketing strategy

[by] Chester R. Wasson

Challenge Books, 1971

Note

Published in 1974 under title: Dynamic competative strategy & product life cycles

Bibliography: p. 246-248

Includes index

• NCID: BA31585682
• LCCN: 77022419
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: St. Charles, Ill.
• Pages/Volumes: ii, 252 p
• Size: 21 cm
• Classification:
  • LCC : HF5415.15
  • DC : 658.5
• Subject Headings:
  • LCSH : Product management
  • LCSH : Product life cycle