International marketing strategy, 1996-97
著者
書誌事項
International marketing strategy, 1996-97
（The CIM student workbook series, Marketing）（The Marketing series）
Butterworth-Heinemann, 1996
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注記
"Published on behalf of the Charterd Institute of Marketing" -- t.p
Includes index
内容説明・目次
内容説明
Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.
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