Driving brand value : using integrated marketing to manage profitable stakeholder relationships

著者

• Duncan, Tom (Thomas R.)
• Moriarty, Sandra E. (Sandra Ernst)

書誌事項

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Tom Duncan, Sandra Moriarty

McGraw-Hill, 1997

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA31833693
• ISBN:
  • 0786308222
• LCCN: 97001667
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xix, 284 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC21 : 658.8/27
• 件名:
  • LCSH : Brand name products -- Marketing -- Management
  • LCSH : Brand name products -- Marketing -- Management -- Case studies
  • LCSH : Corporate image -- Case studies