Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Author(s)

• Duncan, Tom (Thomas R.)
• Moriarty, Sandra E. (Sandra Ernst)

Bibliographic Information

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Tom Duncan, Sandra Moriarty

McGraw-Hill, 1997

Note

Includes bibliographical references and index

Details

• NCID: BA31833693
• ISBN:
  • 0786308222
• LCCN: 97001667
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 284 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products -- Marketing -- Management
  • LCSH : Brand name products -- Marketing -- Management -- Case studies
  • LCSH : Corporate image -- Case studies