Marketing across cultures

Author(s)

• Usunier, Jean-Claude

Bibliographic Information

Marketing across cultures

Jean-Claude Usunier

Prentice Hall, 1996

2nd ed

• : pbk

Other Title

International marketing : a cultural approach

Note

"Formerly `International marketing : a cultural approach'" -- t.p

Includes bibliographical references and indexes

Details

• NCID: BA31841228
• ISBN:
  • 0132361752
• LCCN: 96028877
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xiii, 576 p.
• Size: 24 cm
• Classification:
  • NDC9 : 678
  • LCC : HF1416
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Social aspects
  • LCSH : International business enterprises -- Social aspects
  • LCSH : Intercultural communication