Yield management : strategies for the service industries
著者
書誌事項
Yield management : strategies for the service industries
Cassell, 1997
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This student text begins by addressing the underpinning theory of yield management. It explains why the concept has been developed to manage capacity in the hospitality and tourism industries, and it details the underlying economic history behind yield management. Discussions of how yield management can be applied to various service industries, including the airline industry (from where the concept originated), the hotel industry, visitor attractions and conference facilities are also included.
目次
- Yield management - an overview, Sheryl Kimes
- economic aspects, David Edgar
- legal aspects, Mike Boella
- quantitative methods, Robert Raeside
- perspectives on pricing inclusive holidays, Eris Laws
- countervailling power and yield management, Russell Bell and William Kaven
- decision-making, Ian Yeoman and Tony Ingold
- computerized yield management systems, Karl Russell and Nick Johns
- expert systems, Karl Russell
- yield management and the airline industry, Tony Ingold and Jeremy Huyton
- Scottish visitor attractions, Philip Goulding and Anna Leask
- yield management practices, Kevin Donaghy et al
- yield management in the hotel industry, Jeremy Huyton and Sarah Peters
- conference sector capacity management, Jerry Hartley and Peter Rand.
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