User-centred graphic design : mass communications and social change
著者
書誌事項
User-centred graphic design : mass communications and social change
Taylor & Francis, c1997
- :cased
- : pbk
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注記
Bibliography: p. 137-140
Includes index
内容説明・目次
- 巻冊次
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:cased ISBN 9780748401420
内容説明
Given the growing awareness of the negative effects of work-related stress, Many Businesses Are Focusing On Active Health Promotion To Enhance employee health, well-being and performance. This text aims to review the state of the art and offer ideas and suggestions for how stress-related employee health problems can be combated through the provision of effective fitness and exercise programmes.
目次
Contributors -- Preface: promoting workplace health -- 1 Employee exercise programmes: organisational and individual perspectives /Amanda Griffiths -- 2 Financial aspects of employee fitness programmes /Roy J. Shephard -- 3 Assessing the relationship between exercise and employee mental health: methodological concerns /Steve M. Jex and Deanne A. Heinisch -- 4 Exercise and mental health: the role of activity and fitness /Kathryn Thirlaway and David Benton -- 5 The psychological benefits of physical exercise for women: improving employee quality of life /Precilla Y.L. Choi and Nanette Mutrie -- 6 Exercise programmes and the promotion of health /Larry L. Fahlberg and Lauri A. Fahlberg -- 7 Understanding exercise as a method of stress management: a constructivist framework /Karen R. Flood and Bonita C. Long -- 8 Exercise, shiftwork and sleep /Mikko Harma -- 9 Alcohol abuse, physical fitness and the prevention of relapse /Sven Svebak -- 10 Employee fitness programmes and reduced absenteeism: a case study /John H. Kerr -- 11 Employee fitness and exercise: the way forward /John H. Kerr -- Author biographies -- Index.
- 巻冊次
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: pbk ISBN 9780748406722
内容説明
This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.
目次
- Part 1 Mapping the terrain: visual communication design - a working profile
- discipline and interdiscipline
- the audience
- the designer
- design, meaning, order and freedom
- summary. Part 2 Design methods: the Quantifiable And The Human Dimension
- The Insufficiency Of Semiotics
- some markers in the field
- the visualization of strategies
- sorting requirements
- the question of validity in data collection, Zoe Strickler. Part 3 Targeting communications: creating a background
- profile of the target group
- the focus group sessions
- narrowing down the target group
- recommendations for a communication campaign strategy
- future action
- the campaign concept - focus and choices
- visualizing ideas. Part 4 Case histories: Australia's Transport Accident Commission Campaign
- Britain's Health and Social Security forms
- Australia's Capita Insurance Company forms
- British Telecom - the telephone book project. Part 5 Profiling the communication designer: the transformation of design, Bernd Meurer
- deschooling and learning in design education, Jan van Toorn
- design practice and education - moving beyond the Bauhaus model, Dietmar Winkler.
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