Air wars : television advertising in election campaigns, 1952-1996

書誌事項

Air wars : television advertising in election campaigns, 1952-1996

Darrell M. West

Congressional Quarterly, c1997

2nd ed

  • : hard
  • : paper

大学図書館所蔵 件 / 22

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注記

Includes bibliographical references (p. 205-234) and index

内容説明・目次

内容説明

Why did Bob Dole get blamed for attack ads in 1996? How did Bill Clinton successfully portray Senator Dole and Speaker Newt Gingrich as the Siamese twins of the 1996 elections?In this new, updated edition, Darrell West helps readers understand how candidates from Eisenhower and Johnson, to Bush and Clinton have used television advertising to influence voters and win elections.

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