Initiating, managing and sustaining strategic change : learning from the best
著者
書誌事項
Initiating, managing and sustaining strategic change : learning from the best
（Macmillan business）
Macmillan, 1997
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注記
Bibliography: p. 275-292
Includes index
内容説明・目次
内容説明
This book focuses on how managers, faced with environmental discontinuities, should think about initiating, managing and sustaining a strategic change initiative. The ability of an organization to change fast has become a source of competitive advantage. The book provides a model with concrete steps showing how to initiate, manage and sustain strategic change, an extensive literature review and an in depth case study.
目次
Why Strategic Change Matters - The Phases of the Strategic Change Process - Top-down Direction Setting - Case Study: Top-down Direction Setting in a Consumer Goods Company - Horizontal Process Redesign - Case Study: Horizontal Process Redesign in a Consumer Goods Company - Bottom-up Performance Improvement - Case Study: Bottom-up Performance Improvement in a Consumer Goods Company - The Strategic Change Matrix: Putting it all together
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