Marketing aesthetics : the strategic management of brands, identity, and image
著者
書誌事項
Marketing aesthetics : the strategic management of brands, identity, and image
Free Press, c1997
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
By offering a strategy for managing a company's total aesthetic output and with chapters on consumer brands, service-based companies, and international organizations, the authors aim to show how any organization can differentiate and elevate themselves above the competition.
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