Marketing straight to the heart
著者
書誌事項
Marketing straight to the heart
AMACOM, c1997
大学図書館所蔵 全8件
注記
Includes index
内容説明・目次
内容説明
An intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase of the marketing plan - from product development to positioning to packaging to advertising. What do we mean by "emotion?" A product with emotion says to the customer: "I know who you are. I know what you want." A product with emotion appeals to consumers' self-image, ego, and their desire to feel special.
「Nielsen BookData」 より