Marketing straight to the heart

Author(s)

• Feig, Barry

Bibliographic Information

Marketing straight to the heart

Barry Feig

AMACOM, c1997

Note

Includes index

Description and Table of Contents

Description

An intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase of the marketing plan - from product development to positioning to packaging to advertising. What do we mean by "emotion?" A product with emotion says to the customer: "I know who you are. I know what you want." A product with emotion appeals to consumers' self-image, ego, and their desire to feel special.

by "Nielsen BookData"

Details

• NCID: BA32114091
• ISBN:
  • 0814403557
• LCCN: 96052678
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: xi, 210 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Brand choice
  • LCSH : Motivation research (Marketing)
  • LCSH : Marketing -- Psychological aspects