New directions in marketing : business-to-business strategies for the 1990s

Author(s)

Bibliographic Information

New directions in marketing : business-to-business strategies for the 1990s

Aubrey Wilson ; foreword by Philip Kotler ; afterword by Theodore Levitt

NTC Business Books, 1992

Available at  / 2 libraries

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Note

Includes bibliographies

First published in the United Kingdom in 1991

Details

  • NCID
    BA32168396
  • ISBN
    • 0844233641
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Lincolnwood, Ill.
  • Pages/Volumes
    231 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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