Essentials of marketing : a global-managerial approach

Author(s)

Bibliographic Information

Essentials of marketing : a global-managerial approach

William D. Perreault, Jr., E. Jerome McCarthy

（The Irwin series in marketing）

Irwin, c1997

7th ed

Available at  / 4 libraries

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Note

McCarthy's name appears first in previous ed

Includes bibliographical references (p. 574-610) and indexes

Related Books： 1-1 of 1

Details

  • NCID
    BA32172291
  • ISBN
    • 0256183414
  • LCCN
    96031812
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago
  • Pages/Volumes
    xxvi, 613 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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