Evaluating marketing strengths and weaknesses

Author(s)

• Parmerlee, David
• American Marketing Association

Bibliographic Information

Evaluating marketing strengths and weaknesses

David Parmerlee

（American Marketing Association marketing toolbox）

NTC Business Books, c1993

Details

• NCID: BA32172768
• ISBN:
  • 0844235784
• LCCN: 92014241
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xiii, 238 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8/00285
• Subject Headings:
  • LCSH : Marketing -- Management -- Data processing
• Parent Bibliography ID:
  • BA32172892