Global marketing : foreign entry, local marketing, and global management

Author(s)

• Johansson, Johny K.

Bibliographic Information

Global marketing : foreign entry, local marketing, and global management

Johny K. Johansson

（The Irwin series in marketing）

Irwin, c1997

Note

Includes bibliographical references and indexes

Details

• NCID: BA32346756
• ISBN:
  • 0256160511
• LCCN: 96021836
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xx, 716 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Management
• Parent Bibliography ID:
  • BA0019742X