Media planning workbook : with discussions and problems

Author(s)

• Goodrich, William B.
• Sissors, Jack Zanville

Bibliographic Information

Media planning workbook : with discussions and problems

William B. Goodrich, Jack Z. Sissors

NTC Business Books, c1996

5th ed

Details

• NCID: BA32348296
• ISBN:
  • 0844235024
• LCCN: 95039649
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xiii, 206 p.
• Size: 28 cm
• Classification:
  • LCC : HF5826.5
  • DC20 : 659.1/11
• Subject Headings:
  • LCSH : Advertising media planning