Strategic brand management : creating and sustaining brand equity long term/ Jean-Noël Kapferer

Author(s)

• Kapferer, Jean-Noël

Bibliographic Information

Strategic brand management : creating and sustaining brand equity long term/ Jean-Noël Kapferer

Kogan Page, 1997

2nd ed

• : pbk

Note

First published in France in hardback in 1992

Details

• NCID: BA32390328
• ISBN:
  • 0749420693
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: fre
• Place of Publication: London
• Pages/Volumes: 443 p.
• Size: 24 cm
• Classification:
  • DC19 : 658.8