Winning through innovation : a practical guide to leading organizational change and renewal

書誌事項

Winning through innovation : a practical guide to leading organizational change and renewal

Michael L. Tushman, Charles A. O'Reilly III

(The management of innovation and change series)

Harvard Business School Press, c1997

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注記

Bibliography: p. 233-247

Includes index

内容説明・目次

内容説明

Drawing on the experience of managers in companies like Disney, FedEx and 3M as well as their own consulting practice, the authors show that short-term success actually increases the chances of long-term failure. This text presents a framework for developing action plans to meet these challenges.

目次

  • Beyond the success syndrome
  • evolutionary and revolutionary change
  • building the foundation deading innovation and change
  • diagnosing the roots of today's problem
  • managing culture for competitive advantage
  • shaping organizational culture
  • ambidexterous organizations
  • managing incremental and discontinuous innovation
  • managing strategic change
  • the leadership challenge.

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