The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

Author(s)

• Newell, Frederick

Bibliographic Information

The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry

Frederick Newell

McGraw-Hill, c1997

Note

Includes bibliographical references and indexes

Details

• NCID: BA3259892X
• ISBN:
  • 0786312289
• LCCN: 97009622
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 315 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.55
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Database marketing